Truelement is the first Egyptian and Middle Eastern brand to launch a high-performance self-tanner — designed for women who value effective self-care rooted in science.

Founded in Egypt, Truelement combines thoughtful formulations with active ingredients that deliver visible, real results. Our name reflects our philosophy: “True” for our commitment to honesty and effectiveness, and “element” for the powerful building blocks behind every formula.

We aim to expand our product portfolio with the same integrity and intention — creating self-care products that empower confidence, one formula at a time.